At the recently held CHOmum Marketing to Mums conference, panels of industry experts were invited to enlighten marketers on the “Chief Household Officer” aka Asian millennial mum. In the discussion on how to speak to the CHOmum, Caroline Troman, Commercial Director, Asia at AOL, shared the 3 ‘content moments’ they’ve found to appeal to these mums the most: Inspiration, Learning to be ...

A new survey from theAsianparent.com reveals that Filipino moms increase their use of the Internet once they become mothers, are increasingly mobile-first and are primary decision makers for household purchases. Manila, October. 23, 2015 –It was a day of fun, learning and meaningful interaction as theAsianparent Philippines unveiled the much-awaited results of the Philippine edition our annua...

Singapore, 23 September 2015 98% of Singaporeans surveyed think it is important not to expose their families to harmful chemicals, but an overwhelming majority are potentially doing so every day, according to the Household Cleaning Products Survey 2015, conducted by theAsianparent in collaboration with homegrown eco-friendly home cleaning brand bio-home. 400 Singaporean families were surveye...

SINGAPORE, 16 September 2015 While mums make monthly provisions in their budgets for expenses such as dining out, family vacations and enrichment classes for their kids, they are not setting aside funds for their own retirement. 75% of mums have not yet started planning for it; 44% plan to rely on their children post retirement. The Singaporean Mums Retirement Aspirations Survey 2015 conduct...

(image) While waiting to pick my son up from school, I looked around to see what my co-mums were up to. Every single one of them, mostly in their 30s and enjoying their last few snatches of me-time, were busy with their phones. 3/4 of the phones I snuck a peek into, were running videos and had their viewers in complete rapture. What’s the big deal about video marketing? 1.8 million words. ...