Our Cause – Project Sidekicks

What is stillbirth?

Depending on which country, a stillbirth is defined as the death of a baby after 21 to 28 weeks of pregnancy but before or during birth.

Why stillbirths?

Stillbirth is one of the most tragic and harrowing experiences a family can go through. It is linked to severe depression and PTSD years after the experience. It is still a taboo topic in many societies. Oftentimes, mothers are blamed for failing to deliver a healthy baby and feel intense social pressure to stay silent, which leads to further depression and isolation. Solving stillbirth issues often lead to triple returns – saving babies, improving maternal health and reducing chronic depression.

>100,000
Estimated number of
stillbirths in our
6 core SEA markets

286
Estimated number of
families in SEA
affected daily

Indonesia
Highest stillborn rate of
13 out of every
1,000 births

Our goal? 10% reduction in stillbirths among Southeast Asian mums

  • >100,000
    Estimated number of stillbirths across Indonesia, Malaysia, Philippines, Singapore, Thailand & Vietnam

  • 28
    Estimated number of babies
    saved daily with a 10% reduction

  • >10,000
    Estimated number of families we help annually

How to reduce the risk of stillbirths?

Stillbirth is one of the most tragic and harrowing experiences a family can go through. It is linked to severe depression and PTSD years after the experience. It is still a taboo topic in many societies. Oftentimes, mothers are blamed for failing to deliver a healthy baby and feel intense social pressure to stay silent, which leads to further depression and isolation. Solving stillbirth issues often lead to triple returns – saving babies, improving maternal health and reducing chronic depression.

We launched Project Sidekicks in July 2020 to drive the following key call-to-actions across the region to our community and beyond, with the help of Project Sidekicks’ ambassador and supporters.

Quit smoking

Attending all antenatal appointments and scans

Sleeping on left side

Count baby kicks

What can we do?

  • Reminding pregnant mums to sleep on their side through daily notifications on our app
  • More content and media on miscarriage and stillbirth prevention
  • New app features to facilitate healthy pregnancies

You
  • Constant reminders for your pregnant loved ones
  • Spread the word and support our campaigns on social media