What is stillbirth?
A stillbirth is the death of a baby after
21 weeks of pregnancy but before or during birth.
Why stillbirths?
Stillbirth is one of the most tragic and harrowing experiences a family can go through. It is linked to severe depression and PTSD years after the experience. It is still a taboo topic in many societies. Oftentimes, mothers are blamed for failing to deliver a healthy baby and feel intense social pressure to stay silent, which leads to further depression and isolation. Solving stillbirth issues often lead to triple returns – saving babies, improving maternal health and reducing chronic depression.
6 core SEA markets
affected daily
1,000 births
Our goal? 10% reduction in stillbirths among theAsianparent mums
-
70,000Estimated number of TAP users
Estimated number of TAP users who experience stillbirths annually -
19Estimated number of babies
saved daily with a 10% reduction -
70,000Estimated number of families we help
How to reduce the risk of stillbirths?
Stillbirth is one of the most tragic and harrowing experiences a family can go through. It is linked to severe depression and PTSD years after the experience. It is still a taboo topic in many societies. Oftentimes, mothers are blamed for failing to deliver a healthy baby and feel intense social pressure to stay silent, which leads to further depression and isolation. Solving stillbirth issues often lead to triple returns – saving babies, improving maternal health and reducing chronic depression.
Quit smoking
Attending all antenatal appointments and scans
Sleeping on left side
Count baby kicks
What can we do?
- Reminding pregnant mums to sleep on their side through daily notifications on our app
- More content and media on miscarriage and stillbirth prevention
- New app features to facilitate healthy pregnancies
You
- Constant reminders for your pregnant loved ones
- Spread the word and support our campaigns on social media