Singapore and Ho Chi Minh, 07 November 2023 — The Lava Digital Group, an award-winning adtech and martech agency with offices in Vietnam, Singapore, Indonesia, and Myanmar, have entered into an exciting new partnership with Webtretho, Vietnam’s leading online destination for women and parents.
The partnership between Lava Digital Group and Webtretho will capitalize on the strengths and expertise of both entities to deliver unparalleled value to advertisers targeting parents and young families. By leveraging Lava Digital Group’s robust network of media agencies and brands, the collaboration aims to elevate brand visibility and customer engagement across Webtretho’s digital platforms, including Bé Yêu, the largest online community platform for mothers in Vietnam.
(In photo) Lava Digital Group COO and Co-Founder Long Nguyen (left) with The Parentinc Group CEO and Founder Roshni Mahtani
“Lava Digital Group has an outstanding reputation as one of the highest revenue generators in the adtech and martech industry. We are excited to embark on this partnership with them that will not only bring our company growth, but will also build more meaningful interactions between our clients and our parenting audience,” says Christina de los Reyes, Webtretho’s Country Revenue Director.
“Through this partnership, we aim to streamline partner collaborations and maximize revenue for Webtretho, and are set to redefine the way the platform connects brands with its robust community of parents,” says Mr. Long Nguyen, COO of Lava Digital Group.
Lava Digital Group has been Spotify’s and Dailymotion’s exclusive partner for the past four years in Vietnam and is looking to replicate this success with Webtretho, which is owned and operated by The Parentinc, a Singapore-headquartered tech-media company that runs the largest content-community-commerce platform for parents in Southeast Asia.
(L-R) Lava Digital Group’s Doan and Group COO and Co-Founder Long Nguyen, photographed with The Parentinc Group CEO and Founder Roshni Mahtani and Webtretho Country Revenue Director Christina De Los Reyes
Founded in 2002, Webtretho is the leading online destination for women in Vietnam with millions of visitors every year. Webtretho’s mission to give women a voice and enrich their lives has enabled the company to build one of SEA’s most influential user generated content platforms where members share knowledge and experience on a wide range of topics including parenthood, pregnancy, childcare, beauty, healthcare, and entertainment. Webtretho also operates Bé Yêu, one of the most visited Vietnamese social networks aimed to provide a discussion platform for expectant parents and families looking to raise their children better.
For more information, please visit: webtretho.com
About Lava Digital Group
Lava Digital is a leading digital media agency at the forefront of the advertising industry in Vietnam, specializing in a wide range of digital media services, including programmatic ads, rich media, video, connected TV (cTV), and influencer marketing. With an exclusive partnership as the reseller for Spotify Ads and Dailymotion in Vietnam, Lava Digital provides unparalleled access to premium advertising solutions.
Their impressive roster of clients includes globally recognized names such as GroupM, Publicis, Omnicom, and Dentsu. Lava Digital is also proud to offer cutting-edge marketing technology services in collaboration with industry giants like Oracle CX, Salesforce, Netcore Marketing Automation, Capillary, and CDP mParticle. Lava Digital is dedicated to helping businesses reach their full digital marketing potential through innovative and effective strategies.
For more information, please visit: lavadigital.net/
For Media Inquiries:
VP-Communications, The Parentinc