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Using the power of social media, theAsianparent, supported by Sanofi, created Team BakuNanay, a vaccine confidence campaign that aims to educate Filipinos on the importance of vaccines.  Launched in December 2020, the campaign created a safe community where experts, parents, and guardians shared information and experiences with vaccines.  Webinars were held wherein medical experts answ...

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Grab PH, theAsianparent Philippines to enrich parents' shopping experience on everyday essentials   Grab PH and theAsianparent Philippines teams up to offer exclusive GrabMart vouchers via theAsianparent app The exclusive vouchers are applicable for shopping on GrabMart from October 29 to December 31, 2021 theAsianparent app users can redeem 5 different types of GrabMart voucher...

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(image) SINGAPORE — On 12th October 2021, in conjunction with the Pregnancy & Infant Loss Awareness Month, theAsianparent, Southeast Asia’s largest content and community platform for parents, commemorated the first anniversary of Project Sidekicks, theAsianparent’s corporate social responsibility initiative that aims to raise awareness around stillbirth in SEA and promote real action...

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Many families have lost their source of income during the COVID-19 pandemic and to ease their burden, Berjaya Sompo Insurance Berhad ("Berjaya Sompo") launched the “Bantuan Car Seat” campaign where 30 child safety seats be given away to 30 families in need. This Corporate Social Responsibility (CSR) campaign is a collaboration with theAsianparent Malaysia and Crolla, aiming to raise awarene...

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Much has been said about marketing to the post-millennial generation, Gen Z. They don’t respond to traditional marketing strategies, are notoriously tough nuts to crack when it comes to engagement, are mobile natives with omnichannel behaviour, value authenticity over branding and promos, and so on. But have we considered what will happen once they become parents? This mind-numbing thought w...

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