Singapore, 26 October 2022 – The Parentinc, a Singapore-headquartered parent-tech company focused on building content, community, and commerce solutions for pregnant women and young mothers in Southeast Asia, today announces the appointment of Rahul Welde as Independent Non-Executive Director to its board. 


rahul welde

The Parentinc welcomes Rahul Welde, ex-Unilever EVP of Global Digital Transformation with over 30 years of experience in FMCG, as Independent Non-Executive Director to its board


Welde is formerly the Executive Vice President of Global Digital Transformation at Unilever where he led digital strategy and execution for the Unilever brands. He brings over 30 years of experience in the global fast-moving consumer goods sector. 

Roshni Mahtani Cheung, Group CEO and Founder of The Parentinc, says, “I am absolutely thrilled to welcome Rahul to The Parentinc board. Rahul’s exceptional knowledge in building and growing brands and his expertise at the intersection of content and commerce are highly relevant in our mission to serve the needs of our community of parents and of our clients in the mother and child space. We look forward to Rahul’s invaluable contribution as we continue to realise our mission and drive profitable growth.” 


rahul welde

Rahul Welde with The Parentinc Group CEO & Founder Roshni Mahtani Cheung


In April 2022, The Parentinc, which owns and operates theAsianparent and Mama’s Choice, SEA’s largest content and community platform and D2C brand for parents respectively, closed its Series D fundraising round with new shareholders East Ventures, Central Retail Corp., and LINE SEA Corp. Other shareholders of The Parentinc include Fosun International, Global Grand Leisure, Mirae Asset-Naver, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings. 

“I am personally excited to welcome Rahul and serve on the board with him,” adds Carmen Yuen, General Partner at Vertex Ventures Southeast Asia and India and board director at The Parentinc. “Rahul will bring valuable perspectives and insights, furthering the board’s capacity to guide The Parentinc team as they gear up, to soon become ASEAN’s number one and largest omni-channel brand in the parents and children’s space, powered by community.”

Welde expresses, “I have watched Roshni and the team from the early days when The Parentinc was just a media publisher for young parents in Singapore. Over the years, I have seen its transformation and expansion, now with presence in six countries across Southeast Asia. I am impressed with the progress and how the team continues to leverage technology, growing its community and creating great content. It is an incredible accomplishment that theAsianparent has the largest community of parents in Southeast Asia, now reaching seven out of 10 young digital mothers across the region. Building a fast-growing commerce line, Mama’s Choice is an exciting new frontier. I am delighted to be a part of the next phase of their growth story.” 




About The Parentinc (also known as Tickled Media Pte. Ltd.)

The Parentinc is one of Asia’s fastest-growing tech companies headquartered in Singapore. Its flagship brand, theAsianparent, is Southeast Asia’s largest content and community platform for parents, with a reach of over 35 million users monthly and an app store rating of 4.8 stars (download the app here). The company also owns Vietnam’s largest social network for women, Webtretho (visit here), and highest ranked app for parents, Bé Yêu (download the app here). The Parentinc also owns and operates direct to consumer brand Mama’s Choice, which manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia (shop here). 

The Parentinc investors include: Central Retail Corporation, East Ventures, Fosun International, Global Grand Leisure,, LINE SEA Corp., Mirae Asset-Naver, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.


For media enquiries:

Carla C. Perlas

VP-Communications, The Parentinc

[email protected]