(image) theAsianparent, a Southeast Asia’s social network and community platform for mums with a monthly network reach of nearly 30 million users has revealed insights in theAsianparent’s Singapore Digital Mums Survey 2019. Here are some interesting insights from its Singapore Digital Mums Survey 2019: Qoo10 is the #1 e-commerce platform among Singaporean Mums; 96% of them shop...
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(image) theAsianparent team in Indonesia just revealed the results of our annual Digital Mum Survey (Indonesia) in The Sultan Hotel & Residence in Jakarta and the response was overwhelming! We had a full house of more than 200 guests where we gave insights on how Indonesian mums think and their preferences. Some interesting insights include: Mums use the Internet more and watch les...
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Manila, November 13, 2019 — It was an afternoon of learning and insight as theAsianparent Philippines shared the latest results of the Digital Moms Survey, an annual study that examines the habits and behaviours of moms through over a thousand responses from the active users of theAsianparent app. The program began with a keynote message from Ms Susana Tsui, CEO of Media as she shared the com...
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(image) Some results from Malaysia's Digital Mum Behavior Survey 2019 Even though theAsianparent already has a strong community in Malaysia, an official launch was held to introduce theAsianparent Malaysia App and team to brands, media and the community. Brands that attended our launch event include Shopback, Natugee, The Manja Co, Sunway Medical Centre Velocity, MyLovelyBaby, MeBo...
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Over 1000 mums were surveyed last November 2018 and February 2019 for the latest Philippine Digital Mum Report. Here’s what you need to know about Filpina Digital Mums: They are the undisputed Queens of the Household. So far the highest percentage we’ve seen across our recent surveys in the region, 99% of Filipina mums say that they have the final say at home. And we�...
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Last September 2018, theAsianparent surveyed over 300 mums for the 2018 Singapore Digital Mum Report. Here’s what you need to know about the Singaporean Digital Mum: She may be older than you imagine. 78% of respondents were aged 31-45 years old; compared to, say, Thailand, which showed 49% for the same age group. This means a more mature audience and more disposable income, whic...
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