Sydney & Singapore, 9 March 2022 – Global data and insights company Pureprofile Limited (ASX: PPL) have entered into an exciting new partnership with theAsianparent, Southeast Asia’s largest content and community platform for parents reaching over 35 million active monthly users, to create a comprehensive panel of parents and parents-to-be.

Via a dedicated platform, and utilising Pureprofile’s Audience Builder SaaS solution, the partnership allows theAsianparent members to earn rewards such as e-gift cards in exchange for participation in surveys that capture the beliefs, sentiments and everyday decisions of parents.

This will provide brands, governments and institutions with unrivaled insight into this specific and sizable audience, helping to produce consumer-centric data to support future-planning. Singaporean members will be the first to have access to the platform, with plans to roll out to other SEA countries later on, including Malaysia, Indonesia, Thailand, the Philippines and Vietnam.

“Southeast Asia is a complex region with a wide mix of languages and cultures coming together. At theAsianparent, we’ve long held the knowledge that the most effective way to reach and impact parents is to hyperlocalise our approach country to country as well as for each parenting stage, from pregnancy to raising a child. We’re excited about our partnership with Pureprofile as it will allow us to deep-dive and gain invaluable information and convert this data into actionable strategies that immensely benefits all segments of our community,” said Akshay Trivedi, Chief Commercial Officer at theAsianparent.

Pureprofile CEO, Martin Filz said the partnership will give brands and businesses the unique ability to understand the thought processes and behaviours of millions of families.

“We are thrilled to partner with theAsianparent to grow our understanding of what is currently important to this exciting cohort that brands want to understand better. This partnership will allow us to unearth critical insights in the ever-evolving discipline of raising children. We are also particularly pleased about the partnership as it cements Pureprofile’s presence in Southeast Asia.

“With fluctuating circumstances, the world of consumer insights can often feel puzzling for brands, however our collaboration will prove to be the missing data and feedback puzzle piece for companies that want to stay ahead of the curve and nimbly react to the demands and needs of the modern parent.”

As part of the partnership, theAsianparent will also be able to utilise Pureprofile technology to develop its own research, allowing the platform to better understand the information and products needed by their audience. Companies such as Flybuys, Raiz and News Corp have used Pureprofile’s Audience Builder SaaS solution in a similar fashion to reach their vast, respective communities.

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About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing online research and digital advertising services for agencies, marketers, researchers and publishers. Our research division delivers rich insights into real human behaviour and provides the “Why” behind the “What” through ResTech and SaaS solutions. Our digital advertising division taps into these rich insights on behalf of advertisers and publishers and executes impactful, targeted digital marketing strategies.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 700 clients.

About theAsianparent

theAsianparent is the largest parenting content and community platform in Southeast Asia reaching over 35 million users via its website and app. Available in 11 languages across 13 countries, theAsianparent aims to help parents have healthy pregnancies and raise healthy, happy, confident children. theAsianparent investors include: Fosun International, JD.com, Mirae Asset-Naver New Growth Fund, Vertex Ventures, and SCBx10.

Media contact:

Beroze Dubash for Pureprofile
[email protected]
+61 0403 402 228

Carla Perlas for theAsianparent
[email protected]
+63 917 320 0294