Singapore, 18 August 2021 – theAsianparent, the largest content and community platform for parents with over 30 million users across 13 markets, has announced its first ever Chief Commercial Officer, Akshay Trivedi.

• Former Regional Director (APAC) – Digital, Media & Content Excellence at Johnson & Johnson, Akshay Trivedi to develop and drive global commercial strategy for TAP
• Akshay leads the strong Commercial unit of 60 people at theAsianparent Group

With almost two decades of experience in digital marketing, customer engagement, sales, and market research across FMCG, finance, and media, Akshay sets out to boost both theAsianparent market share and revenue through online/offline opportunities and innovations that deliver breakthrough products and services to the brand’s massive parent community.

Asked how he intends to reach these goals coming in as CCO as the world grapples with pandemic uncertainties and fatigue, Akshay mentions “continuing to grow our product lines especially around personalisation, making healthcare professionals part of our community” and a roadmap that centres around “4 Ps: cutting-edge Products, high impact Platforms, providing our People with the right growth opportunities and designing the most relevant solutions for our business Partners.”

Akshay also seeks to match external trends with internal potential:

“A lot has changed in the industry in the last 18 months. Businesses have become a lot more performance and conversion focussed. With a fantastic mix of the best talent and products in the industry, the opportunity is there for us to enable our business partners to realise the best ROI through our cutting-edge solutions.”

Prior to joining theAsianparent Group, Akshay held the positions of: Digital Lead then Regional Director (APAC) – Digital, Media & Content Excellence at Johnson & Johnson; and Director at Edelman Digital.

On this appointment, TAP founder and Group CEO, Roshni Mahtani Cheung, shares:

“Akshay’s track record in strategising at scale while playing to the core strengths of a brand, company, and its people is what we’re banking on to bring cohesiveness to our growth initiatives, where we’ve already got all the right elements in place: excellent products, an engaged community, strong partnerships, and deep purpose. As a young dad and having worked with top brands across industries, he understands the needs of the community and of clients, respectively. This enables us to better serve both and all grow together.”

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