Singapore, 10 February 2025 — Southeast Asia’s leading mum and baby consumer goods company, The Parentinc, has appointed Dinesh Uruthiramoorthy as its Group Chief Financial Officer (CFO). This appointment marks a key milestone for the company as it continues its rapid expansion. With his extensive financial expertise and leadership experience, Dinesh is poised to play a crucial role in guiding The Parentinc through its next phase of growth, particularly within its consumer goods, retail, and distribution operations.

Caption: Dinesh Uruthiramoorthy, the new Group Chief Financial Officer of The Parentinc

As Group CFO, Dinesh will oversee the company’s financial strategy and operations, reinforcing its strong position in the mum-and-baby sector across Southeast Asia. His appointment comes at a time when The Parentinc is scaling its in-house brands and expanding its retail and distribution network.

Dinesh brings a wealth of experience from his leadership roles in both hyper-growth companies such as Multiplier and Carousell, and established corporations such as Singtel Group. He has been instrumental in both operational and strategic finance, such as step-change in finance support for the business, as well as over US$1B in fundraising, acquisitions, and capital restructuring. This diverse experience, spanning both rapidly-scaling and dynamic outfits, as well as more stable, large-scale enterprises, equips Dinesh with a unique perspective that is now instrumental in driving The Parentinc’s financial strategy forward.

Over the past 15 years, The Parentinc has evolved into a fast-growing and profitable consumer goods powerhouse in the mum-and-baby segment across Southeast Asia. Mama’s Choice, The Parentinc’s flagship D2C brand, has paved the way for success by offering high-quality, safe, halal, and affordable products across skincare, hair care, feeding essentials—designed specifically for Southeast Asian families, augmented by its sub-brands such as Little Rei, which focuses on sustainable nursery, feeding, and bath products.

The Parentinc’s core D2C business is further powered by its media platform, theAsianparent, and its retail and distribution arm, motherswork, which enhances the company’s offering with a wide range of both in-house and global third-party brands.

The ability to scale in-house brands across Southeast Asia has positioned The Parentinc as a homegrown company capable of building a truly regional business that is both high-growth and profitable. Coupled with backing by strong investors such as East Ventures and Vertex Ventures, the company is well-positioned to continue its rapid growth within the mum-and-baby sector. Dinesh’s financial leadership will be pivotal in driving this continued expansion and ensuring the company’s long-term financial stability.

“I’m thrilled to join The Parentinc at such an exciting time,” Dinesh shares. “The company’s mission to support young families deeply resonates with me. With our founder Roshni’s leadership and vision, I’m confident we will continue to build on the company’s success and make a meaningful impact on the lives of millions of families across Southeast Asia.”

Caption: Dinesh Uruthiramoorthy (right) with Roshni Mahtani Cheung (left), Group CEO & Founder of The Parentinc

Roshni Mahtani Cheung, Group CEO and Founder of The Parentinc, adds, “Our growth and success rely not only on our products and community-building efforts but also on a strong financial strategy. Dinesh’s deep expertise and strategic vision will be invaluable as we continue to scale and evolve our business to meet the growing needs of parents across Southeast Asia.”

Dinesh’s immediate focus will be to strengthen The Parentinc’s financial infrastructure, refine key processes, and ensure the company remains on track to support its expanding product offerings and customer base. With Dinesh at the helm of the finance team, The Parentinc is well-positioned to capitalize on the continued growth of the mum-and-baby sector in Southeast Asia.

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About The Parentinc (also known as Tickled Media Pte Ltd)

The Parentinc is Southeast Asia’s leading mum and baby consumer goods company headquartered in Singapore. Its flagship brand, theAsianparent, is the largest content and community platform for parents in Southeast Asia, reaching over 25 million users monthly and boasting an app store rating of 4.8 stars (download app). The Parentinc also owns and operates the fastest-growing direct-to-consumer brand, Mama’s Choice, which manufactures and retails safe, natural, and Halal-certified pregnancy, nursing, and baby care products designed for families in Asia (shop here). The Parentinc also acquired Vietnam’s largest community platform for women and parents, Webtretho (visit here), and motherswork, the major retail distributor for mom and baby products (visit here).

The Parentinc investors include: Vertex Ventures, Central Group, East Ventures, Fosun International, JD.com, LINE SEA Corp., Mirae Asset, Naver Corporation, and SCB 10X.

Visit theparentinc.com for more information.