Jakarta, February 21, 2025 — theAsianparent, Southeast Asia’s largest content and community platform for parents, officially launches its partnership with Partipost, Southeast Asia’s largest influencer marketing platform. This collaboration aims to streamline campaign and community management in the Indonesian market, enhancing communication and workflow between brands in the mum and baby segment and mum influencers—an ongoing challenge for many businesses in Indonesia within this niche.

Through this partnership, theAsianparent connects brands with a wider network of mum and baby consumers. By leveraging theAsianparent’s extensive VIP community of mum nano-influencers and Partipost’s innovative campaign and community management platform, mum and baby brands can seamlessly tailor their campaigns and match with ideal mum influencers from theAsianparent’s VIP community. This approach focuses on user-generated content to drive authentic engagement while amplifying brand presence. The result is high-impact engagement with the right mum and baby consumers.

Erick Liemarga, Head of Growth at theAsianparent Indonesia, shares his thoughts on the partnership: “Partnering with Partipost marks an important step in enhancing our influencer marketing campaign services for our clients in the mum and baby sector, empowering them to reach and engage their audience in the most authentic and effective way. This collaboration with Partipost is a game-changer for mum and baby brands in Indonesia and beyond.”

Partipost’s Country Head of Indonesia, Andrew Tjoa, also adds, “With theAsianparent’s extensive mum influencers community, this positions us to provide more targeted and impactful campaigns for brands in the mum and baby industry through our one-stop solution platform. Together, we’re setting a new standard for influencer marketing in Indonesia.”

This partnership further solidifies theAsianparent’s position as the trusted leader in mum and baby consumer services across Southeast Asia, continuously facilitating connections between brands in the industry and their consumers through integrated campaign and community management solutions. By joining forces, theAsianparent and Partipost are set to deliver best-in-class services for both brand clients and mum consumers.

theAsianparent and Partipost partnership initially launched in Indonesia before expanding to other regions and was officially announced during The Parentinc’s Media Day on February 21, 2025, in Jakarta.

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About theAsianparent

theAsianparent is the largest parenting community in Southeast Asia with an active community of over 25 million mothers. Available in 11 languages across 13 countries, theAsianparent aims to help parents have healthy pregnancies and raise healthy, happy, confident children. theAsianparent is the flagship brand of The Parentinc, the leading provider of mum and baby consumer goods and services across Southeast Asia. The Parentinc investors include: Vertex Ventures, Central Group, East Ventures, Fosun International, JD.com, LINE SEA Corp., Mirae Asset, Naver Corporation, and SCB 10X.

About Partipost

Partipost is an influencer marketing platform that transforms the way brands connect with consumers through its innovative platform, empowering brands to engage with consumers in a meaningful way and make a lasting impact in the digital world.