(image) While waiting to pick my son up from school, I looked around to see what my co-mums were up to. Every single one of them, mostly in their 30s and enjoying their last few snatches of me-time, were busy with their phones. 3/4 of the phones I snuck a peek into, were running videos and had their viewers in complete rapture. What’s the big deal about video marketing? 1.8 million words. ...

Facebook’s marketing partner Kenshoo revealed some interesting data in a new digital marketing study. Mobile spends showed a huge increase in the 2nd quarter of 2015 over last year, social media ad spend outpaced search advertising while spends on search advertising increased meagrely. [caption id="attachment_2639" align="aligncenter" width="670"](image) Latest trends revealed by Kenshoo'...

SINGAPORE, July 29, 2015 ‘88% of Singapore’s parents open a savings account for their children while only 47% invest in an educational plan for them.’ Singapore may be among the top 3 wealthiest nations in the world, but when it comes to investment for kids, surprisingly, parents are still opting for the very basic rather than specialised investment tools. Only about half the number o...

Presented by theAsianparent.com, Southeast Asia’s #1 digital parenting destination, The Asian Digital Mums Report 2015 highlights key attitudes and features of Mums. We’ve got figures on mum’s social media habits to what she searches for on the internet. The figures of 6 countries across Asia are included. The Asian Digital Mums Report 2015 covers, the typical Asian mums: Usage of ...

SINGAPORE, 21 May, 2015 – According to a first-time survey carried out by theAsianparent Insights on the travel habits of Singaporean families, over 80% of the families are headed away from the island for this year’s June holidays. Their top destinations are: Australia, Hong Kong, Taiwan, Malaysia, and New Zealand. While the survey revealed that that over half of these travellers are ready...