SEA mums go through intensive research before making an online purchase, according to the latest survey by theAsianparent theAsianparent Insights releases Digital Mum Survey (DMS) 2022 involving responses from 3,014 mothers across Southeast Asia. Results show that SEA mums do intensive research involving articles, reviews, and price comparison before purchasing online. The survey includ...

13 July 2022, Singapore — theAsianparent, flagship brand of parent-tech company, The Parentinc, and Southeast Asia’s largest parenting content and community platform reaching 35 million users monthly, announces the launch of its first-party data insights and activation services: theAsianparent ADvantage. This offers a breakthrough solution to Mum and Child brands, amidst industry upheaval over...

theAsianparent Insights releases a consumer voice report on formula milk covering: brand performance and category insights, which includes purchase patterns, awareness/ influence, and retail channel preferences. The survey was conducted in 5 markets in Southeast Asia. Top brands vary across the region; all falling short in uniqueness. Singapore, 12 November 2021 – theAsianparent (TA...

Singapore, 19 November 2020 - theAsianparent, Southeast Asia’s largest community parenting platform with a monthly network reach of more than 30 million users, has launched its latest insights report on the sentiments of mothers across Southeast Asia. This report is sponsored by Club Med. Based on insights from more than 4,000 mothers across Indonesia, Malaysia, Philippines, Singapore, Thaila...

For its 2019 Digital Mum Report, theAsianparent Vietnam gathered and analyzed responses from over 600 mums (about 50% from Hanoi and other Northern provinces). Most of the respondents belong to the 26-30 year old age group (47.9%) went to college/university (65.2%) work full time (51.7%) have a household income within 10-20 million VND (77.9%) Below are some interesting finding...