central retail invests in the parentinc

Singapore, 5 April 2022 — The Parentinc, a fast-growing tech company headquartered in Singapore, today announces Central Retail Corporation (CRC), the largest and leading retailer in Thailand, as a new investor. The additional funding will go towards further strengthening The Parentinc’s market leadership in Thailand through portfolio expansion and online-offline synergies. 

The Parentinc is the unrivalled leader in Southeast Asia focused on building holistic content, community, and commerce solutions for pregnant women and young mothers. The company’s flagship brand, theAsianparent (TAP), is the region’s largest and most successful community platform for parents. The Parentinc also owns and operates award-winning direct to consumer brand, Mama’s Choice, which manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia. 

Ty Chirathivat, CRC Chief Financial Officer comments, “The partnership between Central Retail and The Parentinc reflects the shared vision between two market leaders to grow the business and add value within the Mom & Kids segment by providing parents access to information and valuable services via an online community platform with the largest number of followers in Thailand and Southeast Asia. As a leading retailer, Central Retail will continue to charge ahead in finding new investment opportunities to strengthen the business, and we are ready to expand and sustainably grow The Parentinc’s community network, both in Thailand and in Southeast Asia.” 

Ty adds, “Through this partnership, Central Retail foresees the opportunity to expand in the Mom & Kids segment, which is a high-potential market. With The Parentinc also being a leading Southeast Asia community platform for parents with over 35 million users, it can influence consumers through its diverse content on health, tips for new parents, family planning, child development, and child care. Central Retail sees the importance in building value and inspiring confidence in Thai parents by providing access to credible information and a platform to exchange knowledge and a variety of experience aspects including  presenting quality products and services through The Parentinc’s online platform, theAsianparent. This will uplift the service experience for our existing customer base and allow Central Retail to expand into the Mom & Kids segment via the online community platform. These efforts are reflective of the company’s strategy to provide the best customer experience by offering seamless access to online and offline platforms, reinforcing its position as an Omni-Centric Retailer.”

“Our flagship brand, theAsianparent, has long held the number one spot in the digital parenting space in Thailand and Southeast Asia. With Central Retail’s support, we look forward to continuing to scale and innovate how we support and engage Thai mothers both virtually and on-ground. This will be coursed primarily through theAsianaprent’s top-rated app, a one-stop app for parents, which like many of Central Retail’s brands, delivers on providing a seamless experience, where variety meets uncompromising quality,” says Roshni Mahtani Cheung, The Parentinc Group CEO and Founder. 

Now present in 13 countries and available in 11 languages, theAsianparent has grown its online community to over 35 million parents—almost tripling its user base in under three years. Content, community, and tech-centric innovations have been key to this rapid growth, maximising the team’s mastery of what works with mothers across varied and relevant platforms. 

With Thailand as one of theAsianparent’s stronghold markets, The Parentinc continues to deepen its understanding of today’s Thai mothers, enabling tremendous and meaningful community growth.

Nitinan Assavathorn, Cluster Country Manager of theAsianparent Thailand and Vietnam, adds, “Our research has found that 90 percent of mothers in Thailand use a smartphone and are online at an average of four hours daily, with 57 percent of these mothers living outside Greater Bangkok. This is a growing segment that Central Retail can reach out to through our community, thus gaining an enhanced and nuanced understanding of the parenting pulse and of their evolving needs and growing wants.”


About The Parentinc

The Parentinc is one of Asia’s fastest-growing tech companies headquartered in Singapore. Its flagship brand, theAsianparent, is Southeast Asia’s largest content and community platform for parents, with a reach of over 35 million users monthly and an app store rating of 4.9 stars (Download the app here). The Parentinc also owns and operates direct to consumer brand Mama’s Choice, which manufactures and retails safe, natural, and Halal pregnancy, nursing, baby care, and household products that are designed and tested in Singapore for families in Asia (shop here). 

The Parentinc investors include: Central Retail Corporation, Fosun International, Global Grand Leisure, JD.com, LINE SEA Corp., Mirae Asset-Naver New Growth Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.

About Central Retail

Central Retail Corporation Public Company Limited or Central Retail is the leading multi-format, multi-category retailing platform in Thailand. It is also growing internationally, securing leadership status in Italy and becoming one of the leaders in Vietnam. It has a network of 3,599 sales counters (as of 31 December 2021) such as department store, convenience store, specialty store, supermarket, hypermarket, and retail plaza. Central Retail’s business is organised into 4 operating segments based on business units; (1) Hardline, which focuses on electronics, home improvement, stationery, office equipment, book, and e-Book under portfolio of retail banners, for example, Thai Watsadu, Baan & Beyond / BNB Home,  Power Buy, OffliceMate, B2S, Meb, and Nguyen Kim; (2) Food, which focuses on groceries and items typically found in convenience stores under portfolio of retail banners, for example, Central Food Hall, Tops, Big C / GO! Vietnam, Lan Chi Mart, Tops Market Vietnam, and go!; (3) Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store, Rinascente Department Store, Supersports, and Central Marketing Group; and (4) Property segment, which focuses on leasing retail property to third parties and to its own stores at retail plazas, for example, Robinson Lifestyle Center, Tops Plaza, and Big C / GO! Vietnam. As of 31 December 2021, Central Retail has a presence in 3 countries, comprising of 57 provinces in Thailand, 40 provinces in Vietnam, and major cities across Italy (as of 31 December 2021). For more information about Central Retail, visit centralretail.com.


For media enquiries:

The Parentinc

Carla Perlas 

VP – Communications

[email protected] 


Central Retail Corporation Public Company Limited     

Thanaporn Komenthammasopon

Tel: 084-650-7543

[email protected]